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Navigating the Startup Ecosystem

Virtual Keynote | December 2020

In 2010 Siri was purchased by Apple and remains central to the user experience of all Apple products. Today, Siri is used more than 25 billion times a month in over 30 countries around the world. But in late 2007 when Tom and his co-founders launched their fledgling startup, none of this was guaranteed. Why did top VC firms first invest in the company, even as the sky was falling in financial markets? In this virtual keynote, Tom outlines four key factors that led to Siri’s success — factors that are essential to any successful startup. He shares insider details of Siri’s trajectory, while providing real-world examples, showing how viewers can put these principles into practice with their own ventures.